Distribution software for Indian general trade
Your Tally.
Your retailers.
One live system.
Retaillink turns your Tally into a live ordering platform for retailers, a single queue for orders, and a decision dashboard for you — while your accounting workflow stays exactly as it is.
Live · synced from Tally
0 SKUs · 0 retailers · FY 2026-27
Live Tally sync
Stock, ledgers and vouchers stay current — no re-entry
Flat ₹4,999/month
No percentage cut on any order you take
Free retailer app
Retailers order in a few taps — no training
10-minute setup
Start without replacing your ERP
Why this exists
Distribution shouldn't feel like a relay race of phone calls.
The daily scramble
- Stock answers given over the phone, one call at a time
- Catalog photos forwarded on WhatsApp, all day
- Credit tracked in a notebook or someone's memory
- Excel updated at night, if at all
With Retaillink
- Retailers see live stock, straight from your Tally
- Orders land in one queue, not scattered across calls
- Credit limits enforced automatically at checkout
- Yesterday's sales, collections and stock ready each morning
The platform
Four parts. One flow of trade.
Data moves one way: from your Tally, to your retailers, into your decisions. Each part of the platform handles one leg of that journey.
Start free setupNexus
ERP bridgeA desktop agent connects your existing Tally to the cloud. Inventory, ledgers and vouchers sync on their own — your accounting workflow does not change.
Retaillink
B2B orderingEvery retailer gets your live catalog — stock, prices, schemes and their own credit position — and places orders without a phone call.
Pulse
Business intelligenceSales momentum, stock health, receivables aging and retailer activity in one dashboard, organised by financial year.
Retaillink AI
Action layerTurns your data into daily prompts: what to replenish, which retailer to follow up, which account is drifting toward risk.
Trusted across industries
FMCG & Staples
High-SKU, scheme-led distribution
Electronics
Serials, models and aging stock
Pharmacy
Fast search and dependable availability
For distributors
Run the whole beat from one desk.
Your team, inventory and retailers finally work off the same picture — the one that matches your Tally.
- Receive retailer orders in one organized queue
- Catalog, inventory, schemes and credit always visible
- Nexus for ERP sync or manual file upload
- Track sales, receivables and stock health in Pulse
- Practical AI alerts instead of static reports
For retailers
Order from the counter, in a few taps.
Retailers order from their trusted distributor as easily as shopping online. No app to learn, no supplier to switch.
- Browse the distributor's current catalog anytime
- See availability, pricing and schemes before ordering
- Place repeat orders without calls or handwritten lists
- Track orders, invoices and account history
- Continue buying from the same trusted distributor
How it works
Live in four steps.
Step 1
Create your account
Add company, GST and service-area details. Basic onboarding completes in under 10 minutes.
Step 2
Connect your data
Link Tally through Nexus or begin with a manual file upload. Your team always has a workable path.
Step 3
Invite retailers
Retailers receive your live catalog, stock, schemes and ordering access without changing suppliers.
Step 4
Grow with insights
Orders flow in while Pulse and AI surface stock, collection and growth actions every day.
Why distributors switch
Control for you. Speed for your retailers.
A distributor gets control without asking retailers to learn software. A retailer gets speed without losing the supplier relationship they trust.
Digital ordering
Retailers browse catalogs, check stock and place orders — no phone calls needed.
ERP sync via Nexus
Tally data flows automatically. Manual upload available as backup anytime.
Live intelligence
Sales, stock health, collections and retailer activity in one Pulse dashboard.
Credit control
Set per-retailer credit limits. Orders block automatically when limits are exceeded.
AI-powered alerts
Actionable prompts for replenishment, risk and retailer follow-up — not static reports.
Beat plans for reps
Sales reps get routes, GPS check-ins and payment promises that sync back to you.
Simple pricing
No percentage on every order.
Predictable software cost for distributors. Free access for retailers.
Retailer
₹0
No monthly subscription
- Digital ordering
- Catalog and schemes
- Order history
- Distributor connection
Distributor
Flat monthly₹4,999
/ month
Plus applicable taxes
- Retaillink ordering platform
- Nexus ERP connection
- Pulse business intelligence
- Retaillink AI insights
- Guided onboarding support
FAQ
Frequently Asked Questions
Retaillink is built for multi-category distribution, including FMCG, consumer electronics, appliances, pharmacy and other general-trade businesses.
See your own catalog running on Retaillink.
Book a 20-minute guided demo — we'll walk through your stock, your retailers and your Tally, on screen.